Success Story Eddie Bauer: Deploying a Platform for Integrated Identity, Credit Risk and Fraud Prevention Management

CLIENT: Eddie Bauer is a U.S. retailer of casual clothing founded in 1920. Eddie Bauer has been represented on the German market since 1998; from 1998 to 2008, the Otto Group held a stake in the company's German subsidiary through its subsidiary Heine Versand.[3] In 2008, former Heine CEO Werner Schulz took over all shares.[4] Eddie Bauer Germany was bought out by Eddie Bauer America in 2014 and has been a wholly owned subsidiary again since then.

NEEDS: In 2015, Eddie Bauer was looking for a provider who could offer an integrated risk and fraud solution in Germany and Austria.

SOLUTION: Providing the platform for integrated Identity, Credit Risk and Fraud Prevention Management for all offered countries with insecure payment methods in the Austrian and German webshop, supported by a dedicated project manager to manage the whole project across countries.

RESULTS: Thanks to CRIF's solution as well as regular exchange and professional consulting, Eddie Bauer has been able to steadily improve the relevant KPI'S in the application process since the beginning of the cooperation in 2015.

This is what Eddie Bauer says about the cooperation with CRIF:
"The KPI's that are essential for Eddie Bauer have continuously improved since the beginning of the cooperation. These positive results are mainly due to a very good cooperation and proactive advice from CRIF. In addition to the know-how of our contact persons from the project & key account management at CRIF, the outstanding data quality of the market leader in the DACH region is also crucial for our success."

Sebastian Mayrhofer, Head of eCommerce & Marketplace

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