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Data analysis & data enrichment

Are your customer or supplier data out of date, incorrect or not fully maintained? Correcting and optimising portfolio master data is time-consuming and you receive too many returns due to incorrect data? Wrong decisions are made due to missing information, and sales productivity decreases, resulting in lost orders.

Our team of experienced data specialists offer you simple and fast solutions to update and optimise your master data.

CRIF supports you in analysing, enriching and permanently maintaining your address data. We match your address data against CRIF’s database, analyse all relevant database fields, show you where we see potential to optimise and on request give you access to our wide range of additional CRIF information. Diverse and individual selection criteria allow you to organise and manage your customer data even more efficiently. Analysing the untapped potential of your target group is part of the data audit and a good indicator of your market penetration.

Our database contains more than 4.5 million qualified company addresses plus diverse additional information. Benefit from our many years of industry know-how and one of the largest B2B databases in Germany.


Key benefits:

  • Have us conduct a comprehensive address audit for you
  • On the back of this we can optimise your address data
  • Provision of missing information/extended analysis options through valuable add-ons relating to your customers and prospects
  • Various individual selection criteria
  • ABC analysis according to creditworthiness classes
  • Information on the quality and up-to-dateness of your customer database
  • Assessment and evaluation of your customer structure
  • Quality optimisation
  • You save unnecessary costs caused by incorrect and incomplete customer data
  • Increased deliverability and response rates
  • Analysis of potential: Which addresses are still available across Germany that most closely match your customer profiles?


Your direct contact to CRIF’s Data and Marketing Solutions team: +49 40 89803-514 or e-mail

Fill out the contact form to receive more information about the product. We will get back to you as soon as possible.

For further information about our services you can contact us via our online contact form. As a result of your registration, your details will be stored in our Customer Relationship Management System ("CRM System") and forwarded internally for further processing. The personal data that you provide us with in the context of this contact request will only be used to answer your enquiry or contact you and for the associated technical administration.

The legal basis for data processing here is Article 6 paragraph 1 sentence 1 lit. a DSGVO (consent) or Article 6 paragraph 1S. 1 lit. b DSGVO (implementation of pre-contractual measures). Requests are deleted after two years at the latest. Statutory retention periods shall be observed accordingly.

Here you will find the data protection privacy statement of CRIF GmbH.